Rora Jewelry Blog

3 CAUSES OF SOCIAL MEDIA PUBLICITY FOR JEWELERS

3 CAUSES OF SOCIAL MEDIA PUBLICITY FOR JEWELERS

3 CAUSES OF SOCIAL MEDIA PUBLICITY FOR JEWELERS

Are you an 'old-school' jewelry merchandiser? The tide might be against your business when you fail to use the power of social media platforms in improving your trade. Since the Millennium, the improvement of social media platforms has impacted many profitable activities. An important lesson is never to lose the goodwill of clients.

 DON'T FAKE IT

I heard of jewelers using artificial chemicals and bleaches to polish gem variety and ornaments. Never engage in the act of faking the status of jewelry before selling them online. Once you display the credibility of your e-commerce niche, stay consistent with quality. Most body crafts are vulnerable to breakage; so sort the affected jewelry before sharing posts on social media.

 A SMALL NETWORK Every social media platform is in a web of other sorts; so use Facebook campaigns to drive your business goals. Find the profiles of competitive wholesale jewelry suppliers, and study the online communities that form their network. Grow the number of your audience with engaging articles, landing pages, and by offering discounts. You'll find the number of 'connects' and list on your network getting large to form an online community. An advantage of having large followership is helping to spread awareness about your products as you share the link.

 DON'T BE A JACK-OF-ALL TRADE It's profitable to resell a range of jewelry supplies for both women and men regardless of their age or culture. However, create your jewelry niche especially when you own an online store. Becoming a jeweler of well-packaged irresistible deals can sell your products faster with good returns. Stick with a small range of fashion jewelry, and source from wholesale suppliers with clear product information, reviews, and shipping details.

 

 

The style of the packaging material gives your jewelry products the competitive advantage. Necklace, earrings, and a range of trio sets always attract young buyers. Well-packaged fashion accessories in soft pouches or filaments appeal to clients. However, when your customers lose confidence, they can offer negative reviews an promote 'fake news' about your products. Instead, utilize the benefit of connecting with customers by offering more value than the jewelry.